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Brand Identity

The global payment provider Klarna has long been challenging the traditional banking category offering flexible payment solutions with the by now iconic pink along with a smart and quirky brand personality.

Today Klarna is more than just a ”buy now, pay later” company and has grown their portfolio of products and entered new markets with the goal of making your money go further. I partnered with the Klarna in-house brand team to refresh the brand for a smarter way to shop and pay.


Brand Identity



Klarna Team
James Cullen
Rebecca Tepavac
Amélie Tran
Florence Wales Bonner
Leopold Lauga
André Wiklert
Pontus Gustavsson
Nathalie Hallman
Calle Reimers
Rafal Šuškievič


More work